Head of Marketing

About Viterbit

Viterbit is building the AI-native operating system for scaling frontline hiring. We combine a next-generation ATS with AI Recruiter Agents that orchestrate the hiring process end-to-end, helping companies hire faster, smarter, and more efficiently.

We power hiring operations for some of the most iconic and high-volume employers, including Prosegur, Clece, Banorte, Goiko, Vincci Hotels, Grupo Ortiz, Grupo Bafar, and many more across Spain and Mexico.

We serve companies hiring at scale in blue-collar and operational roles — where speed, volume, and efficiency define winners — and we’re rapidly expanding into enterprise.

The next chapter of Viterbit requires a creative, narrative-driven, AI-first marketing leader who can define our category, shape our voice, and build a high-impact marketing engine.

Why this role exists

We’re entering a moment where GTM strategy will define whether a company wins or gets left behind — especially in AI.

We need someone who thinks creatively, moves fast and builds a marketing organization that truly stands out.

We win through narrative, storytelling, demand generation and bold creative execution tightly aligned with Sales and Product.

If you admire the craft, creativity, you’ll thrive here.

What you’ll lead

You will own the global marketing function and manage a multidisciplinary team including:

• Communications & Content Lead
• Senior Designer
• Growth / Demand Generation Manager
• GTM Marketing Specialist - Spain
• GTM Marketing Specialist - Mexico

You’ll work directly with the founders and the rest of the leadership team.

What you’ll do

1. Marketing Strategy & Category Creation

• Own Viterbit’s marketing strategy across Spain and Mexico.
• Build and defend a bold category narrative around AI Recruiter Agents + next-gen ATS.
• Position Viterbit as the default OS for frontline hiring at scale.
• Lead all brand, communications and GTM initiatives.

2. Demand Generation

• Build and scale a multi-channel engine focused on opportunity creation and pipeline influence.
• Design creative, high-leverage campaigns that Sales can feel in real time.
• Partner closely with Revenue to hit SQL and ACV targets in both markets.

3. Brand, Storytelling & Content

• Elevate visual and creative quality across every asset.
• Build a content engine powered by AI workflows, video, campaigns, and distribution.
• Own communications, PR, product launches, and corporate narrative.

4. AI-Native Marketing

• Integrate AI into every workflow to accelerate content, campaigns, and experimentation.
• Push the boundaries of modern marketing with velocity, originality, and scale.

5. Team Leadership

• Lead, grow, and mentor a team of 5+ marketing professionals.
• Set direction, define clear objectives, coach talent, and build a high-performance culture.
• Foster creativity, speed, experimentation, and ownership.

Who you are

Must-have experience

• 6–10+ years of experience in B2B SaaS marketing.
• Proven success leading teams of 5 or more across multiple disciplines.
• Strong background in demand generation, storytelling, brand and GTM.
• Experience marketing AI-driven or technically complex products.
• Track record owning full-funnel marketing (awareness → SQL → revenue).
• Comfortable operating in Spain and Mexico.

How you work

• You’re highly creative, with strong taste and a focus on quality.
• You move fast, think like a builder, and bias toward action.
• You think in narratives, not features.
• You thrive in high-velocity, entrepreneurial environments.
• You embrace AI, learn quickly, and push boundaries through experimentation.
• You’re both strategic and hands-on — you can lead and execute.

What you’ll get

• The opportunity to define the entire marketing motion of an AI-native company.
• A team ready to build, experiment, and execute fast.
• A core role in one of the most important transformations in hiring.
• Competitive compensation + bonus.
• Meaningful equity.
• Direct access to founders and a real seat at the strategic table.